Internet Marketing

Pay per click marketing has gained wide acceptance in the online advertising industry and business owners have seen pay per click as an effective tool in reaching out to potential customers. Website owners have also recognized the benefit of pay per click marketing in their zeal towards making money from their blogs and their websites.

But when did pay per click started? And what does it mean to engage in pay per click marketing?

The popular search engine Google may have successfully adopted the pay per click concept in its advertising tools, but the idea of pay per click was not theirs. It was actually introduced by the founder of Goto.com, Jeff Brewer. He started to implement the pay per click concept although it was not yet known as pay per click back in 1998 when the idea came out. It was later renamed to Overture and later became Yahoo! search marketing.

Back in 1999, Google has also been starting to make innovations in making an advertising scheme in the search engine. However, Google Adwords, which also implements the concept of pay per click, was only introduced in 2000 but its payment was according to impressions. It was only in 2002 that the concept of pay per click was formally known and adopted.

But what does pay per click marketing mean?

Pay per click marketing, popularly referred to as PPC, is an online advertising tool that allows businesses to promote and introduce their products online through ads, texts and banners. Like advertising in newspapers or television where you are given ad spaces and airtime for your ads, pay per click marketing allows you to post in ad spots in websites or in search engines.

However, pay per click marketing does not just end in posting an ad on a website. The impact of that ad to your business may be difficult to measure, thus pay per click focuses on the idea that the business owner only pays for the advertising cost when a potential customer or an interested online user is interested in the ad, clicks it and is being redirected to the business’ website.

What makes a big difference in pay per click marketing is that, business owners do not pay for the ad space or the size of the banner or text link you have for your ad, but it only involves advertising cost once an individual online is interested in your ad and clicks it.