Internet Marketing

Your title tells it all. Clients look at the title of the website to reference on what they are looking for. Make sure that your site title contains the keywords that are essential so that search engines will immediately have a location on your site. Just a tip: Make a shorter yet a keyword-matching title.

Include keyword in Domain name using hyphens if necessary. This doesn’t mean having a domain name like keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.dogtraining-guide.co.uk

Re-write content using knowledge previously gained about keywords and phrases This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.

Create Meta Tags for your site. Meta Tags are code hidden in the background that tell search engines what your keywords and descriptions are. Almost all Web Design programs like DreamWeaver and Frontpage have an option to insert Keyword and Description Meta Tags. However, if you are hand coding with HTML then you can use our Meta Tags Generator to create Meta Tags.

Add new content all the time. Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Vary your anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site-maps have become important in the past few years because it tells search engines about all of the pages on your site. This will help the search engine spider thoroughly index all of the pages on your site. If you do not want certain pages to be indexed, but still wish to display that page in your Site-map you may exclude the page in your robots.txt file.